Always on the forefront of fashion, BCBGMAXAZRIA is the premier lifestyle collection for the modern woman. Reconciling creativity with accessibility and desirability with wearability, BCBGMAXAZRIA occupies a unique position in American fashion, offering sophisticated, confident designs that take consumers from work to weekend in style.
Debuted during Fall 1996 New York Fashion Week, the BCBGMAXAZRIA Runway collection offers today’s woman the unique opportunity to integrate runway designs into her wardrobe, making true couture style accessible every day.
For Spring 2016, BCBGMAXAZRIA RUNWAY embraces its California roots, fusing a youthful spirit – fluent in the cultures of surf, skate and music – in an innate play on new proportions and “So-Cal” street edge.
From sunrise into the sunset, gradating hues envelop the collection. Crisp whites, water-washed blues, golden yellows and shell pinks transition into pigment-dye indigo, henna and olive with a touch of gold.